The Problem

Most ecommerce brands either ignore Microsoft Ads or leave it on autopilot.

“A copy of your Google account isn’t a Microsoft Ads strategy. It’s a starting point.”

Microsoft Ads is switched off, so high-intent Bing searches go to competitors

Campaigns are a straight Google import that’s never been reviewed since

Scheduled imports overwrite bids, budgets and changes made for Microsoft

Search partner and audience network traffic runs unchecked

No one knows whether Microsoft spend adds profit or just shifts it from Google

What’s included

What’s included in our Microsoft Ads management

Google campaign import

Proven Google Search and Shopping campaigns mirrored into Microsoft Ads, so you start from what already works.

Independent optimisation

Bids, budgets, keywords and ads tuned to Microsoft’s own data, not left to follow Google.

Shopping and feed setup

Microsoft Merchant Center and Shopping campaigns built on the same margin-led product grouping as Google.

Network and waste control

Search terms, partner sites and audience network placements reviewed, with negatives and exclusions to cut wasted spend.

Tracking and analytics

UET tag and conversion tracking set up properly, so smart bidding has accurate data to work with.

Profit judged against Google

Microsoft spend compared with Google at the margin, so budget goes where the next pound makes the most profit.

How we work

How we work

How we run your account

What working with us looks like, from the first review to ongoing growth.

Step 1

Audit

We review your Google and Microsoft accounts, tracking and product data to see what’s worth carrying across.

Assessment

Step 2

Mirror

We import proven Google campaigns, then adjust structure, bids, budgets and settings for Microsoft Ads.

Launch-ready account

Step 3

Optimise

Ongoing work on bids, search terms, partner traffic, ads, budgets and feed, based on Microsoft’s own data.

Constant optimisation

Step 4

Report and scale

Monthly commentary from your specialist, with Microsoft compared against Google so budget moves to where profit holds.

Growth

Don't just take our word for it.

Don’t just take our word for it.

We’re trusted by ecommerce brands, retailers, and agency partners alike. Here’s a glimpse of what they say...


We’re trusted by ecommerce brands, retailers, and agency partners alike. Here’s a glimpse of what they say…


Related services

Other ways we can help

Google Ads management

Google Ads Management for Ecommerce Brands

We run Google Ads for ecommerce brands as one connected system. Search, Shopping, Performance Max, and Demand Gen each have a clear job, and every campaign is judged on the profit it adds, not the revenue it claims.

Learn more

Shopping & Performance Max

Google Shopping and Performance Max management

Performance Max will spend whatever you give it. Whether that spend makes money depends on how the campaigns are built from your product feed, which products get priority, and whether brand searches are inflating the results. We build Shopping and PMax campaigns factoring these things.

Learn more

Merchant Center & product feeds

Google Merchant Center and product feed optimisation

Shopping and Performance Max can only perform as well as the product data behind them. We diagnose Merchant Center problems, fix disapprovals and rebuild feed data so the right products show for the right searches.

Learn more

Analytics & tracking

Ecommerce analytics and tracking you can trust

Smart bidding is only as good as the conversions you feed it. Missing purchases, duplicate events and lost consent signals quietly push Google and Microsoft to bid on the wrong things. We build and maintain tracking that gives your ad platforms and reports the same, accurate numbers.

Learn more

Ecommerce reporting

Ecommerce reporting that connects ad spend to profit

ROAS tells you how much revenue your ads claimed. It doesn't tell you whether you made money. We build reporting that adds margin, stock and new customer data to your ad platform numbers, so budget decisions are based on profit and the metrics that matter most to your business.

Learn more

Google Ads management

Google Ads Management for Ecommerce Brands

We run Google Ads for ecommerce brands as one connected system. Search, Shopping, Performance Max, and Demand Gen each have a clear job, and every campaign is judged on the profit it adds, not the revenue it claims.

Learn more

Shopping & Performance Max

Google Shopping and Performance Max management

Performance Max will spend whatever you give it. Whether that spend makes money depends on how the campaigns are built from your product feed, which products get priority, and whether brand searches are inflating the results. We build Shopping and PMax campaigns factoring these things.

Learn more

Merchant Center & product feeds

Google Merchant Center and product feed optimisation

Shopping and Performance Max can only perform as well as the product data behind them. We diagnose Merchant Center problems, fix disapprovals and rebuild feed data so the right products show for the right searches.

Learn more

Analytics & tracking

Ecommerce analytics and tracking you can trust

Smart bidding is only as good as the conversions you feed it. Missing purchases, duplicate events and lost consent signals quietly push Google and Microsoft to bid on the wrong things. We build and maintain tracking that gives your ad platforms and reports the same, accurate numbers.

Learn more

Ecommerce reporting

Ecommerce reporting that connects ad spend to profit

ROAS tells you how much revenue your ads claimed. It doesn't tell you whether you made money. We build reporting that adds margin, stock and new customer data to your ad platform numbers, so budget decisions are based on profit and the metrics that matter most to your business.

Learn more

Frequently asked questions

Is Microsoft Ads worth it for ecommerce?

Can’t we just import our Google Ads campaigns?

Where do Microsoft Ads appear?

How do you split budget between Microsoft Ads and Google?

Will we keep ownership of the account?

What do you need from us to get started?

How do your fees work?

How long are contracts?

Get In Touch

See what Microsoft Ads could add alongside Google

Book a free discovery call. We’ll look at where Microsoft Ads could add profitable demand alongside your Google campaigns, then give you an honest assessment of whether we’re the right fit to help.

TDM Media © 2026 All Rights Reserved

TDM Media Ltd | Registered in England and Wales

Company Number: 15175593

VAT Number: GB488048452

Contact Us: hello@tdm.media

TDM Media © 2026 All Rights Reserved

TDM Media Ltd | Registered in England and Wales

Company Number: 15175593

VAT Number: GB488048452

Contact Us: hello@tdm.media

TDM Media © 2026
All Rights Reserved

TDM Media Ltd
Registered in England and Wales

Company Number: 15175593

VAT Number: GB488048452

Contact Us: hello@tdm.media