The Problem
Most ecommerce brands either ignore Microsoft Ads or leave it on autopilot.
“A copy of your Google account isn’t a Microsoft Ads strategy. It’s a starting point.”
Microsoft Ads is switched off, so high-intent Bing searches go to competitors
Campaigns are a straight Google import that’s never been reviewed since
Scheduled imports overwrite bids, budgets and changes made for Microsoft
Search partner and audience network traffic runs unchecked
No one knows whether Microsoft spend adds profit or just shifts it from Google
What’s included
What’s included in our Microsoft Ads management
Google campaign import
Proven Google Search and Shopping campaigns mirrored into Microsoft Ads, so you start from what already works.
Independent optimisation
Bids, budgets, keywords and ads tuned to Microsoft’s own data, not left to follow Google.
Shopping and feed setup
Microsoft Merchant Center and Shopping campaigns built on the same margin-led product grouping as Google.
Network and waste control
Search terms, partner sites and audience network placements reviewed, with negatives and exclusions to cut wasted spend.
Tracking and analytics
UET tag and conversion tracking set up properly, so smart bidding has accurate data to work with.
Profit judged against Google
Microsoft spend compared with Google at the margin, so budget goes where the next pound makes the most profit.
How we run your account
What working with us looks like, from the first review to ongoing growth.
Step 1
Audit
We review your Google and Microsoft accounts, tracking and product data to see what’s worth carrying across.
Assessment
Step 2
Mirror
We import proven Google campaigns, then adjust structure, bids, budgets and settings for Microsoft Ads.
Launch-ready account
Step 3
Optimise
Ongoing work on bids, search terms, partner traffic, ads, budgets and feed, based on Microsoft’s own data.
Constant optimisation
Step 4
Report and scale
Monthly commentary from your specialist, with Microsoft compared against Google so budget moves to where profit holds.
Growth
Related services
Other ways we can help
Frequently asked questions
Is Microsoft Ads worth it for ecommerce?
Can’t we just import our Google Ads campaigns?
Where do Microsoft Ads appear?
How do you split budget between Microsoft Ads and Google?
Will we keep ownership of the account?
What do you need from us to get started?
How do your fees work?
How long are contracts?
Get In Touch
See what Microsoft Ads could add alongside Google
Book a free discovery call. We’ll look at where Microsoft Ads could add profitable demand alongside your Google campaigns, then give you an honest assessment of whether we’re the right fit to help.

