Google Merchant Center and product feed optimisation

We run Google Ads for ecommerce brands as one connected system. Search, Shopping, Performance Max, and Demand Gen each have a clear job, and every campaign is judged on the profit it adds, not the revenue it claims.

Performance Max will spend whatever you give it. Whether that spend makes money depends on how the campaigns are built from your product feed, which products get priority, and whether brand searches are inflating the results. We build Shopping and PMax campaigns factoring these things.

Smart bidding is only as good as the conversions you feed it. Missing purchases, duplicate events and lost consent signals quietly push Google and Microsoft to bid on the wrong things. We build and maintain tracking that gives your ad platforms and reports the same, accurate numbers.

ROAS tells you how much revenue your ads claimed. It doesn't tell you whether you made money. We build reporting that adds margin, stock and new customer data to your ad platform numbers, so budget decisions are based on profit and the metrics that matter most to your business.

We extend proven Google Ads campaigns into Microsoft Ads, then manage them as an account in their own right. That lets you reach lower-cost, high-intent shoppers on Bing and its partner network, with every pound judged on the profit it adds alongside Google.